Work ///

I’m currently leading multidisciplinary design teams at Accenture’s global innovation hub, The Dock. I help organisations work out which problem they actually need to solve, bring the right expertise around it, and turn complex ideas into products and strategies that leaders can believe in and act on.

My passion: AI-enabled design and prototyping practices which help shape a repeatable AI-native product design methodology and can be applied across future products and client engagements.

Leadership: design leadership, team building, talent strategy, coaching, cross-functional and distributed teams

Strategy: product and design strategy, problem framing, proposition development, go-to-market, innovation (0→1)

AI: human-centred AI, trust, transparency and human control, AI adoption, AI-native product design, AI-enabled prototyping

Craft & systems: design systems, accessibility and inclusive design, design tokens, Figma-to-React, Storybook, service, interaction and data design

Influence: executive and C-suite stakeholder management, storytelling, workshop and co-creation facilitation

Due to the nature of my work, some projects are subject to NDA, however please see a selection of work below which I can share. I am happy to talk through them in more detail.

/// Projects

Accounts payable dashboard showing document processing stats and metrics, including auto-posted, enhanced, manual intervention rates, error detection, and enhancements for France. Features financial figures and country comparison charts.

Maximising usability and actionable insights across end-to-end invoice compliance

E-Comply and Verify was developed to solve for complexities around global e-invoicing compliance mandates. I led the product experience design to create a platform for transparent and realtime insights for users that accelerates error management, augments customer experience and amplifies challenges and opportunities.

Isometric illustration of a retail store layout with clothing racks, fitting rooms, checkout counters, and labeled sections such as office and back room, along with a delivery truck outside.

Rapid Innovation studio: Building a design team from 2 to 10

I transformed our Rapid Innovation studio's design capability by equipping the team with tools to assess product viability, feasibility, and desirability, enhancing client trust. I established a collaborative approach across product, design, tech, and analytics teams to unify our vision and deliver exceptional customer experiences, fostering stronger client partnerships and enabling groundbreaking innovations.

Digital identity app mockup with ID2020 branding on blue background

Developing a digital identity solution with the potential to change the lives of 1.2 Billion humans

ID2020 is a global initiative advocating for digital IDs for over a billion undocumented individuals worldwide and underserved groups such as refugees. Leveraging blockchain and biometric technologies, I led an exceptional team of designers to develop a scalable, human-centered digital experience, turning this vision into reality. Our efforts culminated in a presentation at the United Nations in New York, where we showcased our solution and catalyzed adoption among governments and organisations.

Reimagining the future home experience through an immersive journey of research and experimentation.

I spearheaded research to cultivate a strategic understanding of people's needs, motivations, and behaviours within their home environments and their interactions with technology. Integrating research, design, and creative technology, we equipped our clients with evidence-based tools to develop a comprehensive portfolio of new products and services rooted in human-centricity and actionable insights for business impact. This groundbreaking research was published in the Harvard Business Review.

Mobile app screens displaying various sections like offers, events, and user profile settings with a dark theme layout.

AI-native enterprise platform: From fragmented products to one scalable platform

I led product design for an AI-native enterprise platform at Accenture, connecting research, product strategy and engineering. When I spotted a critical scalability gap, I led the creation of a design system and platform foundation, with a shared Figma-to-React model and accessibility built in. Two product teams nnow used by five product teams, 40 designers and 60 developers, saving 160 design hours a week

Human + AI Impact Initiative: Taking human-centred AI from research to revenue

I led Accenture's Human + AI Impact Initiative, helping C-suite leaders build user trust, transparency and human control into AI. We brought design, behavioural science and research together and turned the insight into products such as AI Adoption as a Service and a workforce diagnostic tool. The initiative built a pipeline of 15+ clients and five completed engagements.

O2 and Three Ireland: A telco's digital products, transformed through a merger and rebrand

I owned the design strategy for O2 and Three Ireland's digital products across e-commerce, business and customer care, in line with the C-suite's vision. I guided the design team through the consolidation and rebrand, and made accessibility a core standard. The results were +4.25% e-commerce conversion, +32% 90-day loyalty engagement and record CSAT.